We spend time getting to know your business, the sector you operate in and what you can tell us about your current customers. We will ask a lot of questions as we seek to gain a deep understanding of your business objectives, values and vision. We’ll get to know you as a brand and what makes you unique. Then, we develop a tailored content marketing strategy that will help you reach your goals.
Optima specialise in all kinds of content marketing and can help you take your content game to the next level.
Let’s be honest, creating engaging and relevant content that drives results is easier said than done. That’s where Optima’s digital marketing services can help.
Our team of experts works with clients every step of the way, from strategy development to content creation, distribution, promotion, and analysis. We ensure your content matches your brand’s tone of voice and takes your target audience through the journey of discovery through to conversion.
Industries, where you operate, are increasingly becoming even more competitive. Great content creation is vital to all marketing communications – whether ad copy, SEO-friendly web pages, blog posts, social media posts, email, video, eBooks or anything in between. We work with you to understand your business goals, target audience, and competition. We then develop a tailored content marketing strategy to help you reach your goals. Working with a content marketing agency like Optima ensures your brand message is aligned across all marketing channels.
Blog your way to success
Blogging is a powerful tool for driving additional organic traffic, building your brand, and engaging with your audience. Blogs can also contribute to the customer decision-making process by satisfying the customer’s information search.
Optima’s talented writers create high-quality, engaging, and relevant blog content. We research our clients’ industries and can cover multiple relevant topics to keep your blog content fresh and exciting. Our research takes SEO and consumer behaviour into consideration. While blogs can aid your SEO objectives by obtaining additional ranked keywords, blogs can also support the consumer decision-making process by answering questions or filtering customers through your sales funnel.
Increase email marketing click-throughs
Email marketing is the key to nurturing your existing customers or those who haven’t purchased or engaged recently. Ensuring the right message is portrayed is critical in re-engaging and increasing your revenue streams. Our marketing experts will develop driven email marketing campaigns with the right tone of voice to drive conversions.
Cultivating existing customers while nurturing leads can be achieved through a sophisticated email marketing strategy – getting the right kind of content to the right person can play a big part in the process.
Create compelling ads
When creating ads on social media, you can optimise the campaigns as much as possible to reach as many segmented target audiences as possible, but if the messaging isn’t right for the audience, then you could end up wasting ad budget or just receiving impressions without any click-throughs or sales.
Ad copy from advertising on LinkedIn may well be different from the copy used on Instagram and at Optima we don’t just create one set of copy to be utilised across all social channels that a business operates on. We tailor the copy to ensure it is right for the audiences that use each platform.
Our marketing experts can also work with you to curate captivating ad copy whether you are undertaking search engine advertising across Google Ads and Bing Ads. We will work with you to develop ad copy that entices clicks from the SERPs (Search Engine Result Pages) to your desired landing page with the intention of converting the user into a customer.
Write website copy for humans and SEO
Writing website copy should ensure that it is firstly written for the potential customer but secondly adheres to SEO guidelines and best practices. Our marketing team can help to put your website on the map using content writing, getting your website ranked in search engines with our bespoke SEO strategies but also attracting leads and sales once the traffic has been acquired.
Whether you're looking for a new website design or a content refresh, your Optima marketing team will firstly get to know your business and then conduct the research to show which keywords are being searched for by your target audience. Next, we will write the content with conversions and SEO best practices in mind.
Showcase your real-world impact
Your business has produced some exciting and rewarding work and you need to replicate this on your website to help drive leads, but where do you start?
Case studies are a crucial element for instilling trust in any prospective customer and can be a fun and creative method in showcasing your content marketing. Our content marketing experts have years of experience in writing case studies for clients that ensure the work you’ve conducted is encapsulated in a meaningful manner that supports your consumer decision-making process.
Offline marketing isn't dead
With our in-house graphic design team, we can produce published marketing documents from inception, through to content writing and finally designing a visually pleasing document to show off your brand. Whether it is brochures, eBooks, white papers, catalogues, leaflets, or anything else we have you covered.
Our approach
Whatever your content needs, our team of talented writers, designers, animators, and video producers will create engaging and relevant content that resonates with your target audience.
Creating great content is just the first step. We also help you distribute and promote your content to reach your target audience and drive results.
We don’t just create your content and call it a day. We also measure and analyse the results of your content marketing efforts to ensure that we’re on track to meet your goals. And if we need to make adjustments, we do that too.
Content Marketing FAQs
Content marketing supports other digital marketing strategies by building relationships with prospective customers/audiences. Content marketing helps to tell stories and capture your audience's attention while aiding the user along their consumer journey.
With the internet being a dynamic platform, content marketing can come in many formats. However, a successful content marketing strategy doesn't need to include every single format of content marketing.
- Blogs/Cornerstone content
- Infographics
- Videos
- eBooks
- Case studies
- Checklists
- Testimonials and reviews
- Guides and how-tos
- Whitepapers
- Newsletters and Email Lists
Often content marketing is considered to be solely undertaken for the purpose of social media. However, content marketing supports all aspects of digital marketing, from SEO to PPC and Email Marketing.
Content marketing can give your website a good platform for content to be hosted with the SEO benefits of ranking for more keywords and creating a robust website architecture.
PPC and content marketing work hand in hand with one another. Once you have attracted a click from a search engine, you will need to keep the user engaged. Content marketing in whichever format it may be possesses the ability to guide your user through their consumer journey and build a connection that'll help to convert into a customer.
Content marketing brings a wealth of benefits but the main benefit is that it helps to instill confidence in your prospective buyers. However, here are some other benefits that content marketing presents:
- Brand awareness: producing meaningful and helpful content will inevitably grow your audience through social shares and word of mouth
- User engagement: once your website has acquired the traffic, you need to keep users engaged for as long as possible in order to receive a sale. Content marketing, when done correctly, will keep the target audience engaged for a long period of time
- Branding: allows you to express who you are as a brand and stand out from crowded marketplaces
- Repeat purchases: if you can keep your target audience engaged and excited about your company then you can reap the rewards from them returning to your business as long as you've created that initial connection
- Authority: content marketing enables you to show off your authority and knowledge which will help to earn trust
- Lead generation: well thought out content can help generate customers/leads once landed on the website while nurturing existing customers
