We spend a bit of time getting to know your business, the sector you operate in and what you can tell us about your current customers. We will ask a lot of questions as we seek to gain a deep understanding of your business objectives, values and vision. We’ll get to know you as a brand and what makes you unique.
Strategic search engine optimisation which gets results
As an SEO agency based in Lincoln, UK which works with Nongovernmental Organisations and businesses that operate internationally, nationally, and locally, we provide effective search engine optimisation (SEO) services that provide your website with continuous organic traffic. Optima supports businesses and organisations by delivering results-driven SEO strategies that focus on the traffic volume and the quality of traffic received. We use intelligent data and a touch of ingenuity to get your website in front of potential customers actively looking for products/services like yours. We have worked with clients from global organisations to local SMEs to produce tangible SEO solutions.
We don’t believe in a one-size-fits-all approach. Our search engine optimisation strategies are bespoke and tailored to your business. We get to know your business and sector to ensure that our plans suit you and your customers, and respond to the competitive environment you work in.
Supercharge your website SEO
You may have the best website within your industry, but your efforts are useless if your target audience cannot find it. Whatever your business objectives, our SEO specialists will formulate a recipe to improve your website ranking and drive organic traffic.
Optima do the hard work in getting your website up to scratch and can train your website and content team on best practice to keep it in tip-top condition. Our team will manage every aspect of SEO relevant to your business. Whether you require an international SEO campaign, a national SEO strategy, an e-commerce SEO-focused strategy or a local SEO campaign, your website is in safe hands with us.
Our approach
We do the research and produce a thorough SEO audit and proposal. We will analyse every nook and cranny of your website to see how well it is performing against vital SEO criteria to provide an understanding of what is needed going forward. Without proper research on your website and sector, we would be shooting in the dark regarding what your website needs to start ranking well in.
We will use our expertise to optimise your website for search engines and users. Once both parties agree on the SEO proposal, we will convert this to action points and start working on growing organic traffic. We get the ball rolling with a comprehensive SEO setup.
We work with you to improve website visibility by supporting you with on-page optimisation, raising your backlink profile, optimising your Google Business Profile and Bing Places accounts and a content strategy as appropriate.
We conduct ongoing SEO management to ensure your website flourishes. We recommend continuing support for monthly SEO maintenance to maintain optimal performance as search engines frequently update their algorithms. In addition, we conduct monthly health checks, analyse digital data to reinforce decision-making, and make changes where appropriate.
In addition to our regular maintenance, we can train internal teams responsible for updating the website to ensure they maintain SEO practices.
Search engine optimisation FAQs
Search engine optimisation (SEO) is a facet of digital marketing which is a strategy put together in order for a website to acquire heightened levels of organic users who are conversion-driven. The processes of SEO aim to rank your web pages as high as possible within the SERPs (Search Engine Result Pages). SEO is a long-term strategy and requires ongoing maintenance to get the most out of your investment.
Without an SEO strategy, your website could easily become invisible to your potential customers, as competitors will inevitably be outranking you in the SERPs. As such, a product or service-based business will likely feel the impact when revenue levels aren't as high as they potentially can be with the addition of a data-driven SEO strategy.
Unfortunately not, we believe in being completely honest with our clients, and this isn't a promise we will make. We are aware alternative digital marketing agencies offer such a guarantee. However, there are too many variables that could impact that promise. Our strategies are bespoke and are tailored to ensure more potential customers see your website.
SEO is a long-term strategy. Every website and industry is different, and although immediate results can be seen, SEO strategies usually require three to twelve months to be fully effective within search engines.
We recommend clients consider running a PPC campaign alongside SEO strategies if instant results are required.
We provide clients with a monthly report on SEO progress with detailed commentary, observations and further recommendations. We constantly review what works and stay up-to-date with search engine updates to inform and evolve our SEO strategy.
We require some involvement in the initial stages as we get to know your business. We might need to run some things past you from time to time for the additional insights you can provide, but other than that, leave the rest up to us!
