Our digital marketing agency help brands to flourish in online spaces.
As digital channels evolve and grow, Optima work with clients to create a digital marketing strategy for their business to drive new growth opportunities. We don’t offer a one-size-fits-all package. Like everything we do, our digital marketing specialists work with you to create a bespoke plan using the appropriate marketing mix for your business.
Our Lincoln-based, digital marketing team are imaginative, technically skilled, and results-focused. We’re a data-driven digital marketing agency that can harness the power of search engine optimisation (SEO), search engine advertising, social media advertising, content and email marketing to help build your presence and engage the right audience. Our digital marketing agency work with you on defined objectives – raising brand awareness, generating leads, increasing website traffic, boosting sales, or enhancing customer value.
We work with you on what makes your business or organisation unique. We can help you craft a strategy that reflects this and raises your profile and authority in whatever sphere you operate so you can flourish in an ever-growing noisy marketplace.
Services
A small digital marketing team with a wide range of clients.
Our digital marketing clients are a diverse bunch. From local SMEs and e-commerce stores to education and global non-profit organisations, we enjoy the exposure this gives us to various marketplaces and sectors. We use the knowledge we’ve gained to inform every project and take pride in blending strategic thinking with creativity and technical know-how to deliver results.
Digital marketing FAQs
Digital marketing has transformed how businesses and organisations communicate with their audiences. Simply put, digital marketing accomplishes a company’s marketing objectives through digital media, data and technology. Products and services are promoted through digital touchpoints such as websites, social media, search engines, online advertising, email, SMS and push notifications. Customer interactions with your digital media provide valuable audience insights which can be harnessed to create timely, personalised communication to increase conversions.
Undoubtedly. Using digital marketing services ensures that your business is visible to the people actively searching for the products and services you offer and that you are re-engaging them.
Search Engine Optimisation (SEO) is the part of digital marketing responsible for getting quality visitors to your website. SEO practices increase the likelihood of your services or products being displayed in a high-ranking position on search engine result pages (SERPs). SEO optimisation is a long-term, ongoing website strategy influencing search engine rankings.
Some of the current ranking factors include:
- Keywords – located in meta title, headers, page copy, URL, permalink
- Page loading speeds
- Image optimisation
- Duplicate content
- Backlinks
- Anchor texts
- Broken links
- Mobile-friendly website
- Coding / HTML errors
- Site architecture
- SSL certificate
- Breadcrumb navigation
- User experience
- Core web vitals
And much, much more!
Without a thorough and well-thought-out SEO strategy, a website can easily get lost in the ocean of content readily available across the internet. Businesses can lose revenue streams by not ranking for keywords that potential customers use in their search. Similarly, without SEO optimisation, your website can be penalised by search engines which will see you drop down the SERPs rankings below your competitors.
Haha! No. There are so many variables that contribute to SEO success. Some agencies promise clients that they can reach first place on Google, but it is an unrealistic ambition to promise clients. We believe in being honest, and this is something that no agency can guarantee.
There are over 200 ranking factors taken into consideration by Google. However, not all the ranking factors are known, and Google likes to keep it this way. After many years of executing SEO strategies, we have learned the key factors contributing to website rankings. We tailor each SEO strategy to your business objectives for the best results.
Search engine advertising, often referred to as Pay-Per-Cick (PPC), is another facet of digital marketing where website traffic is generated through advertising and paying a fee for each click a website receives on an advertisement. PPC allows businesses to target particular keywords that perhaps your website is not ranking on through search engine optimisation.
SEO and PPC are both types of search engine marketing aimed at increasing visitors to your website. The difference between the two is in the visitor acquisition cost. SEO results in SERPs rankings drive website visitors for free. Each visitor acquired through PPC advertising incurs a fee. When you use PPC, you pay an advertising platform like Google or Bing to maximise the exposure to your website.
Social media marketing effectively improves brand awareness and trust, increases sales, and drives website traffic. Marketing on social media can also be highly targeted and more cost-effective than other channels. Whoever and wherever your online audience is, they will likely use social media.
Social media marketing needs to be implemented as part of an overall digital strategy to support the customer journey. How will customers use it to experience your brand, and what will be their next step? How will your business engage with customers on each platform?
Optima can help and support you with a social media strategy, whether you are just getting started or want to develop your existing channels. We can help your internal team with a content strategy, branded posts and advertising.
Probably not – go where your audience spends time. Optima can help you segment your customers, find out where they spend the most time and what is the most effective way of communicating with them.
Trying to promote your business on irrelevant social platforms is a waste of valuable resources. For example, if you own a fashion e-commerce site and your target audience is males 18-24 years old in a contemporary marketplace, you ideally need to be on TikTok and Instagram. In comparison, a B2B business that provides office refurbishments may just concentrate on utilising LinkedIn.
