E-commerce SEO Data-driven E-commerce SEO

Driving conversions and getting products ranked is the most important aspects of an E-commerce website. Without these two key elements, the E-commerce brand wouldn’t last very long. As such we do place a lot of emphasis on getting the product optimisation right.

Duplicate product descriptions, lack of product reviews, non-unique product titles, and so much more often plague E-commerce stores. These practices aren’t going to yield the desired results.

We’ll analyse everything from structured data to images and videos utilised to ensure the optimisation of products are fit for purpose.

When planning and executing a data-led Ecommerce SEO strategy, the user journey and consumer behaviour needs to be considered. Understanding the psychology of how a consumer interacts with a website is crucial to an SEO strategy.

Category pages are quite often underutilised which is a big mistake in our eyes. There is so much potential to come from applying optimisation tactics to category pages.

The optimisation of category pages allows us to increase rankings, attract more organic traffic, satisfying the consumer-decision making process and ultimately drilldown on conversions. Our Ecommerce SEO experts will provide your website with the resources to rank well and ensure everything is ticking well to achieve the results that you yearn for.

To be truly successful with an E-commerce website, SEO analysis is required on a frequent basis to ensure the website is technically sound to rank well. With the nature of operations that come with an E-commerce store means that changes can be persistent.

Our digital team strives for technical excellence. Therefore, if the technical SEO side of things isn’t properly monitored and addressed then problems can occur further down the road.

Even though SEO is more concerned towards the acquisition of organic traffic through search engines, the most transparent and experienced of E-commerce SEO agencies will look at everything, this is where conversion rate optimisation (CRO) comes into the mix.

Understanding how users interact with a website and their journey to convert is the difference between a flourishing e-commerce store and a dwindling one. Therefore, any E-commerce SEO agency could drive traffic to your website. However, if time and effort haven’t been invested in analysing how potential customers use the website, then revenue will inevitably be lost.

Our digital marketing team are able to provide training to your internal teams on all SEO-related activities that'll keep your website competitive and continuing to attract as much organic traffic as possible.