World Heart Federation Helping heart health stay at the forefront of the global agenda
Optima developed the World Heart Federation’s online presence to better showcase the breadth of important work they carry out.
The World Heart Federation’s multi-site and brand refresh focuses on the vision of the organisation
World Heart Federation (WHF) brings together the global cardiovascular community to ensure cardiovascular health is at the forefront of the global health agenda. WHF unites heart foundations, scientific partners and patient organisations in working toward the United Nations Sustainable Development Goal 3.4 – to reduce premature mortality from CVD and other NCDs by 33% by 2030.
Optima worked with WHF to completely update its web presence. We completed a restructure and redesign, which incorporated WHF’s successful campaign, training and education programme and scientific research websites into a single hub.
20-language WordPress multi-site
+43% users Year on year growth 2021-22
+12% organic Traffic growth year on year 2021-22
WHF’s vision is to achieve cardiovascular health for everyone. This vision is driven by the belief that every person should have access to the information, care and treatment they need to keep their heart healthy, regardless of race, nationality, gender, age, education or income.
This focus on people and inclusivity is reflected throughout the design. The distinctive red of the WHF brand is balanced throughout the website design by the considered use of white space. The design employs emotive, non-clinical, human imagery, reflecting the global population, and supplementary icons and graphics to aid navigation and draw attention to key facts and stats, which are content-managed and updatable through the CMS.
The re-imagined website Optima designed showcases WHF’s activity across all areas of the global community – inspiring and training new leaders in cardiovascular health, providing access to up-to-date information and advice for healthcare providers around the world, highlighting the most significant risk factors to heart health and engaging with the public through various campaigns, including World Heart Day.
Managing all content centrally under one website means that WHF has risen to the number one ranking in Google for ‘World Heart’, and we are continuing to work with them to develop their rankings for ‘Cardiovascular Health’.
